New Website Goes Live

Monday, February 16th, 2026

Hello, World. Again.

There's an old expression: "The cobbler's children have no shoes." For a long time, that was Sullux. After years of relying on word-of-mouth and focusing entirely on our clients' projects, we finally decided to drink our own Kool-Aid: today, we are proud to launch the new sullux.com.

The Philosophy: Radical Simplicity

When we set out to present our digital face, we had one rule: Don't over-engineer it. In a world of bloated frameworks and 50MB "simple" landing pages, we wanted to prove that you can build a fast, modern, and interactive experience using the foundational technologies of the web. Here are some of the things we avoided:

• Slow load times with lots of round trips. I think some SquareSpace pages are actually trying to load the entire Library of Congress when you visit their site. Instead, a page on the Sullux website should be fully loaded and interactive in less than a second.
• Animations flying around the screen. We certainly let some things light up or shift a bit if you interact with them, but honestly those crazy animations just give us anxiety.
• Scroll-through animations. One of our pet peeves. Keep spinning your mouse wheel or swiping your screen to get through the 27-part animated slideshow and maybe you'll find some content down there. Eventually.
• Useless images. While a lot of sites enjoy splatting stock "team" photos or stills from The Matrix, we decided to limit our content to what's actually relevant.

That covers our general principles. Now let's talk tech.

The Stack: "Boring" is Better

We seek the right tool for the job. For a site designed to be informational and efficient, the right tools are often the ones that have stood the test of time:

• HTMX: This allowed us to get a "Single Page App" feel with seamless transitions and no page-reload flashes, but without the massive JavaScript payload of React or Next.js.
• Vanilla JS & CSS: Every line of code on this site was hand-crafted. There is no build step, no complex transpiler, and no massive node_modules folder required just to change a color.
• Accessibility First: We chose Atkinson Hyperlegible Next as our primary typeface because it was designed specifically for readability. Combined with our high-contrast theme system, including light/dark mode options, the site is designed to be usable by everyone, on any device.

Design as Engineering

You’ll notice our "Guide Rails" aesthetic—the subtle vertical lines that anchor the content. This isn't just a stylistic choice; it's a reflection of our engineering mindset. We value structure, transparency, and precision. We aren't here to distract you with flashy animations: we're here to help you solve problems.

This new site is more than just a business card. It’s a functional demonstration of our core philosophy: We build software that works well, not software that trends.

Take a look around, check out our new transparent pricing menu, and if you have a project that needs a steady hand, let’s talk.

While we do use AI tools to help us work faster, this article was written by Charles. This is my voice and my punctuation. My mother is a writer and my grandmother was an English professor, so please don't look at a suspicious colon and assume it was put there by AI: I am quite capable of overusing my own colons, thank you very much!